If you’re reading this, chances are you were redirected here by your search engine. You probably searched with the keywords “HollaTags”, “SEO”, and “SEO in marketing” […]
Launching a USSD code is excellent, but like everything else, it has its drawbacks and limitations. In weighing the decision, there are some other options to […]
Marketers and business promoters all over the world are increasingly realising the need to meet their audiences where they are–on their mobile devices. The same is […]
Since Neil Papworth sent the first SMS (Short Message Service) message on December 3, 1992, it was clear that this was a game-changer. A standardised, cost […]
In the past year, we have seen more non-financial organisations offer financial, banking-like services, from wallets to credit-based payment plans. As predicted by Angela Strange, General […]