Launching a USSD code is excellent, but like everything else, it has its drawbacks and limitations. In weighing the decision, there are some other options to consider, and we have set out these alternatives and reasons to choose them or not.
These are applications from the app store that provide the opportunity to make transactions, pay bills and even request services from the app. Examples include OPay, Jumia Pay, Barter by Flutterwave, Carbon, and Kuda.
Very similar to Mobile apps, only they’re based on the web. They offer all the features of a mobile application but with the increased accessibility of a web application. Examples include myMTN, Momo, Glo HSI Portal, Paga, BillsnPay (a mobile app) and PayMyBills Web.
Sim Toolkit or STK is a set of commands usually provided by your service provider. They often come in small applications pre-installed on the SIM to give access to SIM, network control and various value-added services.
Think of it like a USSD menu, but with more functionality, security and admin access to the SIM card.
These commands enable the SIM card to initiate actions and allow users direct access to services provided by mobile network operators (MNOs) and other service providers. Moreover, they can work on any compatible mobile device, regardless of the model.
This is one way to automate personalised and direct messages to and from your customers.
Two way SMS has a wide range of use cases and can easily be used instead of USSD. Additionally, it utilises SMS and allows you to automate SMS interaction, e.g. to inform customers about confirming appointments, payment reminders, expiring deals, account status etc.
This conversational SMS method also allows the business to handle inquiries efficiently, freeing up resources to interact with as many customers as possible.
When to use which?
Many successful businesses adopt an omnichannel approach when interacting with their customers to ensure they cater to all customer segments and meet users exactly where they are. Therefore, it’s not a question of which platform to use but how you combine multiple platforms to achieve your business goals.
HollaTags provides easy-to-integrate APIs and platforms for SMS, USSD and Voice messaging. Connect with your customers on mobile using HollaTags.