If you’re reading this, chances are you were redirected here by your search engine. You probably searched with the keywords “HollaTags”, “SEO”, and “SEO in marketing” and got a response from your search engine. A list of blogs, articles, even images and videos with information on this topic in decreasing order of relevance.
One factor that determines the order of responses you received is Search Engine Optimisation.
SEO or Search Engine Optimisation is optimising the visibility or ranking of a website or page among an organic search engine’s results.
There are only ten items on each Google search page, and according to Intergrowth, 75% of searchers never make it past the first page. This is because the first few options almost always have the information you’re looking for.
This is highly convenient because it means you only read from the most relevant (matching) sources and get answers to your questions faster. But as a business, it can either have very good or disastrous effects; there’s no in-between. And the type of effects depends on one thing: how well you utilise SEO.
Key Elements of SEO
These are the multiple elements that make up SEO, and they’re divided into two categories:
1. On-page SEO: Can be implemented within the website. These include keywords, content, meta title and meta description, etc.
2. Off-page SEO: Can be implemented outside of the website. Examples are local SEO, online directories (e.g. Google My Business), search engine marketing, etc.
SEO in Marketing
For business owners, SEO can be an excellent tool for marketing. And that is by making your business more visible on the search engine results pages (SERPs). Then, when potential customers search for your services, you rank as highly as possible.
You can achieve this by implementing some of the optimisation techniques already mentioned above and a few new methods too:
SEO in Public Relations
SEO can also help create a welcoming brand for your business and build a relationship between your company and potential customers. Here are a few ways to do this:
Google processes an estimated 5.6 billion searches per day, and that’s just Google. Now, imagine if every search related to a product or service you render displays your website first. Think of the web traffic that would generate and the possible conversions.
You are welcome.
A quick reminder that HollaTags is based in Nigeria but provides easy-to-integrate APIs and platforms for global SMS, USSD and Voice messaging. Connect with your customers on mobile using HollaTags.