With about 5 billion internet users and at least 4.65 billion social media users worldwide, it is almost taboo to speak about a lack of access to mobile communication in doing business. Yet, it exists in the agriculture sector, particularly with smallholder farmers in countries like Nigeria, even though they farm most of the food produced in the country.
The benefits of mobile communication and, by extension, mobile technology to the agricultural sector are innumerable, and the possibilities that digitalised agriculture brings are endless. From the quick dissemination of vital planting information leading to an increased and healthier crop yield to a better understanding of weather patterns, there is more to digitalised agriculture than meets the eye.
In the following paragraphs, we explore the benefits of this digitalisation and how to improve inclusion.
Digital Communication for Agriculture
For a farmer, access to information could be the difference between a productive harvest and a futile planting season. From purchasing the right pesticides to planting suitable crops at the right time, one way to know how to do these well is to get important information when needed.
A quick reminder that HollaTags is based in Nigeria but provides easy-to-integrate APIs and platforms for global SMS, USSD and Voice messaging. Connect with your customers on mobile using HollaTags.