Why Create A USSD Application For Your Business in Nigeria?

Innovation is key to high performance in any business. Every sphere of your business requires creative innovations if you must excel in business. Creating a USSD application for your business is one way you can innovate and boost performance.

First, what do we mean by USSD Application? USSD is a GSM technology that means Unstructured Supplementary Service Data. USSD is used to send text between a mobile phone and the mobile network operator. By deploying USSD for your business, you allow mobile phone owners to communicate with an application on the network, even without internet.  Basically, you can build an intuitive application that people can interact with over the GSM network.

A lot of business processes should be automated to save cost and improve user experience, and USSD can be used to implement this. We will create a USSD application for your business, either dedicated or shared, that will work excellently on all the major network carriers in Nigeria.

Benefits of USSD for Users in Nigeria

All phones – USSD works on all phones. It requires just a dial pad and GSM network, so regardless of what kind of phone your customers use, they can connect to your business.

Instant Communication – USSD is instant, it connects to the application on the network and communicates instantly with your customer, without internet.

Usually free – While you can choose to allow your customers pay per session on USSD, you can pay from your end and allow them to enjoy your service for free, which is the usual.

More interactive – Compared to SMS, USSD is quite interactive. Your customer and the system, interact instantly using intuitive menu, allowing self-service.

No internet connection – People run out of data or do not have access to data services sometimes. USSD gives such persons the opportunity to still use an application on your system.

Improved User Experience – User experience is a lot better when they have access to your service even without internet and instant answers or solutions.

What business can use USSD?

The types of businesses that can use USSD is almost unlimited, you just need to think creatively about ways that this mobile technology can improve your business processes.

Some of such businesses include Airlines, Bank and Allied Services, Churches, Government Agencies, Hospitals, Hotels, Logistics Companies, Mosques, Music Companies, News Outlets, NGOs, Restaurants, Satellite Television Companies, Schools, Sports betting, Television Stations, Transport Companies and many other innovative businesses in Nigeria.

Note that, ordinarily, to create a USSD application for your business can be tasking. However, at HollaTags Limited, the process is smooth and easy, simplified and handled professionally. From acquiring the necessary licenses from NCC to integrating with network service providers, building the USSD application with optimal user experience, and integrating with your system, the HollaTags team efficiently deliver.