Since Neil Papworth sent the first SMS (Short Message Service) message on December 3, 1992, it was clear that this was a game-changer. A standardised, cost and data-efficient method of sending text messages from any device with a cellular connection to another, it was an instant hit. By the end of 2010, SMS was the most widely used data application with an estimated 3.5 billion active users, 80% of all mobile phone subscribers.
SMS serves various purposes, from sending messages to friends, family and acquaintances, referred to as peer-to-peer (P2P), to establishing automated communication between businesses and customers, known as application-to-person (A2P).
This efficient yet straightforward technology can make a tremendous difference to a small, medium or even large business owner. This is why choosing the right SMS service provider is essential.
The Cheaper, the better, right?
Choosing an SMS service provider is more than just picking the cheapest or most convenient option. Besides price, there are many factors to consider, such as delivery rate, platform security, routing, latency, CRM integration, and many more.
There are different kinds of SMS services depending on your business requirements, and this is why you must be careful to select the right provider with exemplary service.
We have prepared a list of considerations before you choose a provider.
Service providers typically provide bulk, promotional and transactional SMS services depending on your business requirements. These various types of SMS services are defined below:
When considering a service provider, it is in your best interest to specify what SMS service you are purchasing, as not all providers offer all SMS types. For example, at Lagos-based but globally available HollaTags, we offer bulk, transactional and promotional SMS services, removing the need to switch providers for different types of messages and saving you time, money and stress.
SMS is still the most far-reaching text messaging service in the world today and, as we’ve seen, a great addition to any business manager’s toolbox. From SMS marketing to user authentication or just plain notifications, everyone can use them to pass all kinds of information. Therefore, the choice of an SMS service provider is more than just selecting a text messaging service; it is the choice of a business partner. Choose a partner with a service for every season, a partner with real-time support, high platform security, a 99% delivery rate and a delivery time of just 2 seconds! Choose a partner you can trust. Choose HollaTags.