Mobile Operator Billing: Our Hitch Free Payment Solution for Vendors
Mobile operator billing or carrier billing is an online payment method that allows payments to be charged to a consumer’s mobile phone bill. It is an easy way to collect and make payments without recourse to banking infrastructure. Anyone with a mobile phone can buy your content, without a bank card.
In Nigeria, a sizable chunk of the population is still unbanked. There are those who own a bank account but do not understand the specifics of making payments with bank cards or other payment solutions attached to the bank setup. This makes carrier billing ideal in Nigeria where more people own mobile phones than bank accounts.
Chima Balarabe is the CEO of a company that distributes provides business solutions and distributes digital content. Their products include e-books, business guides, music, podcasts, and videos from all genres. They have religious, business, education, medical and entertainment content.
They recently launched a product called Agri-Info that feeds farmers information and guidelines to help them grow their business. They have run a free test and several farmers are enthusiastic as the information provided on the platform has been helpful to them. They are willing to pay. This is especially so because the content is available in both indigenous languages and English.
Chima is faced with the challenge of how to collect payments from the farmers. Most of the farmers do not have bank accounts. Those who have are not educated enough to use their cards for online payments. Collecting cash is not prudent as it means the vendor has to present physically in all locations.
Chima Balarabe has contacted HollaTags for our carrier billing solutions to enable them to charge the farmers from their mobile phone accounts.
Our solution will enable them to charge their customers from the customer’s mobile phone bill.
Everyone who has a mobile phone, whether with internet connectivity or not, can make payments. It does not discriminate and does not require that you have a bank account.
You do not have to make purchases on the same device you want to be billed. You can make purchases elsewhere, a PC or tablet or other mobile device and enter your phone number. A confirmation request will be sent to your line and that is it.
Because you are not relying on banking infrastructure, check out is a simple experience compared to other digital payment solutions.
Customers have no need to enter their names. They can make purchases without personal details except for their phone numbers. Purchases can be made without difficulty.
There is no need to fill forms because of payments or sign up for anything. It would take seconds and a few key taps for payment to be made.
There is no need to enter bank details or personal details and transfer such information, thereby saving customers from the possibility of fraud or identity theft.
In an emerging market like Nigeria, carrier billing or operator billing provides an easy and effective way of payment, making life easy for both the consumer and the vendor.
HollaTags will provide scalable and genuine solutions for all your payment or billing ideas that involve mobile technology.