How Mobile Messaging Can Transform Your Retail Business

Retail is all about convenience for the customer. Everyone wants to make their purchases, if possible, without raising a finger. This convenience is why e-commerce is booming and everyone wants to sell digitally.

So, this is Tara Oladele-Musa. She owns a large convenience store that supplies all sorts of household items, both wholesale and retail. A supermarket where you can buy almost everything, from groceries to children’s toys to pet food.

Tara has recently acquired a fleet of motorcycles to deliver her goods directly to customers who shop from her website. However, Tara has had difficulties keeping her customers satisfied, all because she has not employed mobile in improving customer experience.

Some of her challenges are:

• Customers keep calling in to find out what is happening with their purchases, whether it has been shipped and when it would get to them. It is a challenge because the phones ring off the hook and require a lot of people working the phones.
• Customers want to send feedback or pass information about some goods.
• Some customers who do not have access to the internet want to check if particular products are available and at what price.
• Tara wants her customers to get notifications after they have made purchases, including alerts to notify them every step of their purchase journey.

HollaTags can help her with:

Shipping notifications

As a software house with expertise in building superb mobile communication applications, we will build an interface for Tara that allows customers get SMS notifications when their orders are accepted, treated, shipped and delivered so that customers do not have to call in to monitor their purchases. They get automatically notified.

Information request

Our developers will integrate a system where customers can send the name of a product to a dedicated number and get information like price, availability, specs and quantity.

Customer feedback

Businesses need to hear from their customers constantly. Customers want to communicate through their mobile and not always through calls. HollaTags will build a system that allows customers text their feedback and such a system can use keywords to sort the feedback and route them to the appropriate departments.

Other notifications

People almost always have their mobile phones with them. It is easy to reach customers with discount promotions, offers, new products, and reward loyalty through text messages. HollaTags Limited will help Tara’s supermarket to connect with their audience through mobile messaging and meet them at the point of their needs.