Logistics is a nightmare without proper management and this includes effective communication. It is worse than howling ghouls and screaming ghosts haunting your sleep. One, because you won’t lose money when ghouls chase you in your dreams. Two, a business can still run smoothly if your problem is limited to haunted sleep. However, where logistics does not run smoothly, you start to lose money as well as sleep.
The most important component of logistics is communication and it should be effective. This means the channels of communication must remain unclogged and messages should get delivered. Everyone on the value chain should receive important messages as and at when due without hitches.
Nnenna Hambali runs a logistics company in Abuja that services several large companies. Lately, her company has restructured, employing new technology to improve service delivery. A lot of the process became automated and everyone on the value chain need only log their progress and activities online for others to monitor.
However, there have been certain unexpected delays in service delivery due to a gap in communication. This has rendered the newly added digital layer of the logistic operations almost useless. Nnenna’s research has revealed the need to add mobile as a method of communication. Dispatch riders, warehouse supervisors, desk monitors, clients and every other person on the value chain need to be able to log their activities from their mobile phone and receive instant communication on their mobile.
HollaTags provides smooth communication platforms on mobile via USSD, IVR, and SMS. Our robust APIs allow you to connect to mobile network carriers to send and receive messages through any of the mobile channels.
While emails and push notifications may be great communication channels and good for Nnenna’s logistics company, they are not the best unless combined with mobile channels like USSD, SMS and Voice calls. Emails can only be received with the internet, meaning that only people with internet-enabled devices and in areas where internet is available can use it.
With our mobile communication solutions, Nnenna’s logistics company can incorporate mobile into their new digital strategy and improve communication effectiveness by 200%. Clients can track, receive instant alerts and notifications, while service providers and supervisors in Nnenna’s employ can log progress and track easily.
Would you like to discuss mobile solutions to your business’s challenges? Contact us.