2 Way SMS for Interactive Marketing and Customer Engagement

What is two-way SMS?

Ordinarily, SMS is from person to person or application to person. SMS sent from person to person can be two way or one way. However, businesses mostly use SMS one way. That is, sending messages to customers without allowing the customer to respond via SMS.

2 Way SMS gives businesses the opportunity to interact with their customers. With HollaTags, a 2 Way SMS user can send and receive SMS on a web platform that either uses an interface that can be developed by the team at HollaTags or our robust APIs.

Basic Requirements for 2 Way SMS

To set up two way SMS for your business, you need a short code or long code, an application or API that facilitates your two way SMS function and connects you to an SMS gateway.

2 Way SMS Use Case

Bolu Charles is the product manager of a lottery company. Her product is a lottery service that allows people who hold random numbers they bought to get money prizes. The lottery service has a mobile application but Bolu’s team have come up with the idea of allowing people to play the lottery with texts.

They would like to send out messages to all their customers informing of the new service via SMS and give them mouth-watering deals that were not available on the mobile application. This strategy allows them to market a new product that makes the lottery service more accessible. The new product is also the marketing channel.

The HollaTags Solution

Our Enterprise SMS API gives you the power to reach your customers where they are and when you want and it comes with longcode and shortcode capabilities when implementing 2 way SMS.

Through our enterprise API, Bolu’s lottery service can be made available via SMS.

The buyer journey starts with the service sending out a marketing campaign via SMS. Interested users may be urged in the SMS to reply with their choice numbers to participate in the lottery. Using HollaTags carrier billing platform, lottery fee can be automatically charged from the user’s phone balance. Winners may then be automatically sent a message when they win.

Our enterprise infrastructure makes it possible to automate this whole process so that Bolu’s team can sit back and watch the smooth operation of the lottery service on SMS that combines interactive marketing with engaging service delivery.

With HollaTags you get unrivalled technical expertise and support, super competitive pricing on SMS that is dynamic so that you pay less as your volume increases. You also get a robust API that works smoothly with every integration.